Hey! I'm a Product Designer with proven expertise in transforming complex user challenges into intuitive, high-impact digital experiences that drive measurable business results—from leading Cathedral Cars' first mobile ecosystem that increased users by 52% and boosted retention by 25%, to conceptualising AI-powered enterprise solutions for billion-dollar treasury operations.

My approach combines strategic thinking with hands-on design execution, whether partnering with development teams to deliver scalable solutions, conducting independent research to unlock new market opportunities, or translating complex data into executive-level insights. I excel at identifying underserved user needs and creating innovative solutions across consumer and enterprise platforms, bringing a unique blend of academic research foundation, cross-industry design expertise, and proven ability to deliver user-centered solutions that create lasting competitive advantage.